I'm surprised at the number of businesses that do not have a Web site. Your presence on the Web is essential. You may think that you don’t have the time to build one and paying someone will be cost prohibitive. Your FaceBook page or other social media is not enough. You don't have control over either. You should have control over your Web site.
Before you pass on the idea of having a Web site, consider the following:
1. Many of your clients will never find you without a Web site. The Web has taken the place of the Yellow Pages and other forms of advertising.
2. Many clients will check you out on the Web before they call you. Their basic questions will be answered, saving you valuable time.
3. Also, a business with a Web site appears to be more credible than one without.
4. It doesn’t have to be exactly what you want immediately. It can be a work in progress.
5. You may begin with a simple brochure type format with only one page.
Ask around to find someone that is affordable, yet has the ability to capture the style in which you want to present yourself. Your Web site is a major component of the brand you build for your company.
Your site should include:
1. Contact information— a phone number, e-mail address and if you have a physical location, include that address.
2. A brief description of products or services is also a basic. It would be good include a photo with the description.
As you learn more and decide to improve your site, it may include:
1. A place for customers to order products, to reserve time, or to make appointments.
3. Eventually the site may grow from simple brochure format to one with music, video streaming or animation.
The important thing is to get started. A presence on the Web is essential to the survival of your business.